All about Google Penalty Recovery
In niches with high competitiveness, the 1st pages of Google search are occupied by old websites with a high level of trust, a large link profile, and good behavioral factors. Leaders differ qualitatively: good optimization, low bounce rate, content satisfying user requests, etc. The first page is occupied either by similar in structure or fundamentally different websites: market-places/aggregators & corporate websites/e-commerce. But it’s not about the difference in structures.
The problem lies in the need to use SEO techniques at the cutting-edge of Google’s algorithm to get to the first 3 positions.
Off-page optimization for websites on the first search page is far from templates and established rules. Leaders are not fined by the search engine, only due to their age, accumulated level of trust and constant work to improve behavioral factors. Naturally, if you know that your marketing doesn’t comply with “White Hat SEO techniques”, you cannot be sure that after the next update of the main algorithm, Google employees will not send you a letter with a notification about the violation.
How Can I Tell If I Need Google Penalty Recovery Services?
Your website may be penalized without being on the first page. The reason for this is regular Google updates, which radically change the position of websites in one or another subject. For example, you have a dental clinic in Canada. Your customers are residents of a small town who know you. Your website ensures your presence on the Internet and gives useful information to potential customers. But March 2019 came and you lost a significant part of the position. The reason for this is the core algorithm update, called “Florida 2”, which influenced medical topics. The beginning of the update was in September 2018, and your website was influenced by the second wave of updates - in the spring of 2019. The imposition of a fine, in this case, is manifested in a sharp decrease in traffic, due to lower positions. If you saw a similar chart in the Google Search Console, (if you haven’t implemented significant changes on the site recently), you need to turn to SEO specialists.
Visible factors that indicate a Google penalty may also be the fallout of individual pages (or the entire web site) and search results. In this case, letters do not always come to warn you about the problem.
Finally, you may simply not know that the website has been fined. For example, your positions are basically 2-4 pages. The imposition of a fine will affect you by reducing positions on the 5th page. If you do not have many requests, there will be a slight drop in traffic, you may not notice it.
1. Track your organic traffic. Watch for the number of sessions unique users of your website, start actively using Google Analytics.
2. Watch your positions. Keyword positions do not always fall due to a fine. There may be cases of improving the position of your competitors, with the next update. If your resource remains neutral (it has not decreased, but it has not improved in issue), you will inevitably lose some positions due to the growth of your competitor.
3. The fallout from Google index. Often, in case of point fines, one page/category suffers. In this case, Google excludes your page from the index. When imposing a fine on the entire website, all pages except the main one may fall out of the index. Or vice versa just the home page. You can check the indexability of the entire site using the operator "site:".